Joel McHale is notoriously grumpy when he's dragged on to present gaming-related things, whether it's the VGAs or E3, but who can blame him when he's forced to hawk something as ludicrous as Battle Tag.īasically, Battle Tag is Ubisoft's attempt to sell a Lazer Tag game as being more than Lazer Tag.except it's honestly just Lazer Tag. The next E3 peripheral failure, on the other hand. To Wonderbook's credit, it at least released on a national scale. Furthermore, the E3 stage demo of the device was full of technical issues and the device not working properly, which probably wasn't good advertising. Acquiring the backing of Harry Potter author JK Rowling was a smart move, but not using the name "Harry Potter," however, was not. In an attempt to appeal to the casual market, Sony cooked up the idea to use motion controls in conjunction with a book-shaped peripheral. Thus is the concept behind the ill-conceived Wonderbook. Let's make a "magic" book loosely based on Harry Potter that players shake a Wii remote knockoff at. They were booed off stage virtually, and while E3 goers are usually too polite to boo in person (unless you're trying to sell an AT&T Vita), watching such a weak performance from people meant to be experts probably tempted many in attendance to raise their voices. To make matters worse, the presenters on stage playing the game actually failed the song. Konami then attempted to compete against Rock Band and Guitar Hero at E3 2008, but the result was a complete flop in the form of Rock Revolution. Konami is responsible for being pioneers in the music game genre with games like Dance Dance Revolution, but the genre didn't reach mainstream success until Guitar Hero came out. Konami's Rock Revolution Failure (E3 2008)
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